The Brand for Australia's Road Culture
Launching Jan 2026.
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About Us
Perth-owned. Born from Pilbara roots and thousands of kilometers exploring this country.
Founded by road travelers, for road travelers.
Not another outdoor brand. Cultural identity for Australia's road culture.
Our Purpose
We create quality clothing for Australia's road travelers - the ones choosing their own path, over what's expected.
Van life enthusiasts, caravan adventurers, and full-time travelers who know the road makes you stronger, freer, more yourself.
Premium designs that capture what Australian road culture can't always put into words.
What we believe
The road teaches you. The outback tests you.
Free camps remind you why you chose this.
We believe in road community - the connections at caravan parks and rest stops.
The Big Lap travelers, Pilbara explorers, weekend warriors. The conversations that start with "nice rig" and end hours later.
The understanding between Australian road travelers that doesn't need explaining.
The best life is built on what matters to you. Strip away what doesn't, keep what does, and go.
Self-sufficient travel, minimal living, maximum freedom on Australian roads.
ReTyred. Not retired.
